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Grad Student Seminar: Bryan Davis, Indeed.com
April 7, 2017 @ 3:30 pm - 4:30 pm
Bryan Gilbert Davis
SEM Portfolio Optimization
This talk will introduce the basic format and mechanisms of Search Engine Marketing and introduce the business motivations for its utilization. It will then delve into ongoing work at Indeed aimed at optimizing the distribution of budget over different queries, and will highlight the different modeling and engineering components of this work.